I had the incredible opportunity to be a part of the second annual Foraged Collective Floral Workshop in Charleston, South Carolina. Not only did I get to capture shots of all the gorgeous creations made by the attendees, but I also got to try out a new skill—speaking! The workshop was hosted by Toni Reale, the super talented florist and owner of Roadside Blooms. Toni does a fabulous job of tailoring each workshop to a specific technique or area of expertise. Attendees always walk away with a deeper knowledge of an area of floral artistry and with more tools for up-leveling their skills. I can definitely say that this year was no exception!
This year, the focus was on large-scale installations, which was led so beautifully by Lauren and Rachel, the speakers of the event. They’re the owners of a beautiful Alexandria, Virginia-based floral studio, Sweet Root Village. And they knew just how to start us off with an inspiring demonstration that got all of our creative juices flowing.
Following their intro, all of the attendees split off into groups to create their own installations. Then, on the last day, they came back together to collaborate on one large full-room installation. I couldn’t stop taking photos of both the floral works of art and the talented designers who were making them. When they were done, the entire room had been transformed into a magical display of greenery and flowers.
As the floral workshop photographer, I loved documenting all the behind-the-scenes shots, taking new headshots and branding portraits for attendees, and photographing the final editorial that took place within the amazing large-scale installation. This three-day workshop was such an inspirational experience—we all loved every minute of it. And I made sure that my photos showed the natural, fun, and creative process that went into every installation.
I was even more excited to be a part of the workshop because this was my first time ever teaching at one. As a wedding photographer, floral artistry is one of my loves and I didn’t hesitate to take this opportunity. I focused my presentation on the importance of consistent imagery for florists. The designers were eager to learn how to take better photos of their work with their phones (because phones are so handy now) and how to curate a cohesive social media presence (so important these days). It was very rewarding to connect with them. And the feedback I received from them was so encouraging.
I really loved being a part of this floral workshop because it connected so well with my passions and talents. I certainly learned a lot and loved sharing my knowledge as well. All in all, being a part of the Foraged Collective Workshop was the perfect way to do two things I love—photography and teaching. I can’t wait for next year’s event!
Host: Roadside Blooms
Speakers: Sweet Root Village
Planning: Luke Wilson
Photography: Kim Branagan Photography
Pajarosa Flower Farm
East Texas Smilax
Alaska Peony Cooperative
The Restoration Hotel
The Gadsden House
Luxe B Pampas Grass
HMUA: Up Do’s for I Do’s
Dress: Maddison Row
Model: Boho and Bows