I’ve said before that one of my favorite things about being a photographer is that I get to work on so many different types of projects and meet so many incredible people. Getting to be a part of Verde Lusso’s summer branding campaign photo shoot was no exception.
Verde Lusso is a company that curates luxury seasonal beauty boxes and sends them straight to their customers’ doors a few times a year. I was so excited when they reached out to me about photographing their branding campaign for their summer beauty box.
I love how Verde Lusso takes such care to include only the very best in luxury clean beauty in their boxes. They choose beauty products based on what will be specifically useful for each season of the year. Doing this creates an amazing, yet practical experience for their clients.
I also respect how this company takes the “clean” label very seriously. All the products they curate are made with the highest quality ingredients. They never use products with toxic or harsh chemicals. It’s a total win-win: products that feel so good on your skin and are good for you.
This photo shoot for the summer campaign was envisioned and brought to life by the super creative Genevieve Targoni of La Fleur Du Jour. Our goal for this shoot was to showcase not only the products themselves, but to also pay homage to the lifestyle and vibe of the “Verde Lusso” woman.
The cheery summer colors and classy picnic setup gave this shoot an understated, yet glamorous feel that I loved. From the charcuterie snacks, to the models’ lovely summer sundresses, and the gorgeous beauty products themselves, every design element of the shoot was perfectly curated, which really speaks to the kind of brand Verde Lusso is.
Taking on more branding and product based shoots has been one of my goals for my business, so I absolutely loved being a part of this beautiful branding campaign photo shoot. I have some other unique projects in the works for this year, and I can’t wait to share them with you soon!